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Soda Companies Step Up Their Marketing To Black And Latino Kids [NPR.org]

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While beverage companies have cut their marketing of unhealthy drinks to children on TV and websites overall, they have ramped up marketing to black and Latino kids and teens, who have higher rates of obesity than white youth, a study finds.

The report, released Wednesday by the Rudd Center for Food Policy & Obesity at Yale University, updates a 2011 report on the nutritional content of sugar-sweetened drinks including sodas, fruit drinks, flavored waters, sports drinks and iced teas.

It shows how 23 different beverage companies market these drinks to kids through an analysis of advertising spending, as well as kids' exposure to advertising on TV, websites, social media and mobile apps.

Among the most startling findings: Black children and teens saw more than twice as many ads for sugary drinks and energy drinks on TV compared with white children and teens in 2013. That gap has increased since 2010 because in those three years, advertising to white youth declined faster than advertising to black youth.

 

[For more of this story, written by Eliza Barclay, go to http://www.npr.org/blogs/thesa...lack-and-latino-kids]

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