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CAN 2ND PROOF

Hi everyone on ACEs.  I wanted to share what I learned about advertising the ACE study.  Well first, we got the idea when Dr. Felitti was here in February.  He suggested that we post the questions in the local newspaper.  After talking to members of our Child Abuse and Neglect Team (I am the VP) and thinking about it, it seemed that there might be a better way... The local advertiser..... most small towns have one.....

 

We have one and they toss those papers at my door step every Sunday, for free.  So, I inquired, "How many homes do you reach?"  I was shocked by the answer --- 25,000 homes.  Our population of Alpena county is around 30,000.  There are more than one person to a household, usually.  But also important, who doesn't purchase the newspaper anymore? I don't and several folks on the CAN team told me that they didn't either...  So what better way to get the word out... especially to those with fewer resources, in a local advertiser thrown at your doorstep?  So here it is. I wrote something up, made a Facebook page (for our community group) and we will see how many responses we get.  If only 10 percent, look at the advertiser and read the article... that will spread the word about the ACE study to 2500 homes in a several county area in Northeast Upper Michigan.  What do you think? Do you have any ideas on how to spread the word even more widely? I am always willing to listen and wanting to learn.   

Last edited by Jane Stevens
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That is certainly a cheap route to go. My son has a paper route with one of those sort of papers. I know a lot of people toss them without ever opening them, but every set of eyes that do see it are eyes that didn't otherwise. 

 

Now that you have made me think about it, it gives me an idea. My wife works in a library and she mentions all the time about how she understands many of the patrons better now that I have explained the impact of ACEs/ mental health. They have a little spot with free bookmarks. I wonder if a bookmark there with ACEs info may reach some people. 

I think that is a great idea! Any and all ways of grassroots information sharing about the effects of childhood adversity could do more than we might know!!! The bookmark could also have a link to a good website with parent oriented and readable aces information like Teri Barila's Resilience Trumps ACEs.

I'm also thinking and maybe this is goofy but putting another smaller ad about the aces in the advertiser... We are having a heroin OD problem currently and everyone is up in arms -- but maybe just explaining ACEs and how they relate to substance abuse in adults but I'd like to creatively produce something like a Pharma ad that says "ask your doctor" so that folks may bring the information to their doctor for more information thus educating the doctors too... I know people have brought in information from the Internet on all kinds of stuff to me... Some I had never heard of and that required I look it up and become educated???
Last edited by Former Member

Tina,

I think it's a great idea. And also, to get the newspaper to possibly cover it as well maybe saying that you, as a doctor, know there's a relationship between I.V. drug use and high ACE scores and can maybe approach it from another direction. Or, if there are any events about the heroin use discuss it at a meeting about that?

Cissy

Hi Cissy, Thanks for those Ideas.  I am a little cowardice about approaching the paper about anything ACEs since I have bothered them so many times. Since last October, I have bothered them a lot -- but got them to include ACEs information 4x's since October. Now 5 times with our school presentation.  For our school presentation, I had a member of our group do ask the paper though - so I wouldn't have to.  But, the paper wants to sell papers and I am really the expert on this for here, so will have to let go of the fear.  

 

There is going to be a "rally" in about 3 weeks at a local park and their group has a Facebook page (the group concerned about the heroin problem). That group appears to have followers from the PD, parole office, Prosecuting Attorney, Mayor and a local newspaper reporter -- then others that I don't know. I knew nothing about this page until yesterday when a member of our team showed me the site so then I put some information on the page re the origin of addiction -- a video by Dr. Felitti, from Alberta Family Wellness. The CDC ACE site, the graph of increasing ACEs vs increased risk of IV drug us, then I wrote up a plan.  

 

Everyone on the Facebook page who was commenting - had the same theme, we need to "take back Alpena" but I noticed no one had a plan.  So I copied the roadmap for resilience and put some info together about how that could be used as a template for building a strong community and lastly Robin Saenger was invited to Wisconsin in 2012 and gave a wonderful talk about how her community started the process of becoming trauma informed with Peace for Tarpon --- So I put a little information on how this video was an example that could also be used as a framework.  (I don't know if that will be helpful --- but I had sent Robin's video to our Mayor almost a year ago and I know he has been on this site as he has been posting).  So yes, I think I will contact those folks who seem to be most interested in community building and learn their interests.  Hopefully we can grow what we are doing with our trauma group even more.  

 

And if you think of anymore ideas about getting the word on ACEs out, please let me know.  Thank you Tina

Last edited by Former Member

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