"Strengthening Families plans to launch a website that links parents to community resources and shows them how to cope with stress, Schuring said.
Just this month, the group launched an ad campaign that targets parents primarily at grocery stores.
The idea, in partnership with stores, restaurants and other businesses, is to reinforce good parenting skills out in public....
"As part of the campaign, the group is training staff and making available about 400 kits. Each contains a book, bingo cards, coloring book, crayons and snack for children and a tip sheet for parents on how to plan an outing with children.
"The kits will be distributed to as many as 10 businesses that sign up."
http://www.redding.com/news/2013/apr/29/child-maltreatment-high-in-shasta-county/
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