The marijuana industry makes tons of money, a lot of it by targeting young people with ads and glamorizing marijuana use. Too often, people of color get trapped in the justice system as a result. It's harmful for young people to use but you would never know that from how media glorifies it
This video uses impacted community voices to tell the story that is most meaningful to and for them. By stepping back and allowing youth and other voices to rise up and step forward, this work advances health equity and community empowered health messaging. The clip is running in movie theaters, at community events, through social media, and with partners.