By Tracy Brower, Forbes, April 12, 2021
Chances are, you had a little red wagon (and specifically a Radio Flyer wagon) when you were a child—and that your mom or dad did—and the child in your life does as well. Shared experience is one of the elements of happiness—and through the pandemic we’ve had to regroup, redefine and reimagine how to create joy and fulfillment despite limits and lockdowns.
Radio flyer has brought happy moments to families for a hundred years and the iconic little red wagon is a great vehicle for lessons learned about happiness, family, entertainment, work and life. I spoke recently with the CEO of Radio Flyer (actually, he is the CWO—Chief Wagon Officer), Robert Pasin, and his experience is inspiration for work-life, fulfillment and happiness.
Like many businesses focused on at-home fun (think puzzles, bicycles, Monopoly and even ice cream), the Radio Flyer business is up. In particular, sales on the core products of wagons, tricycles and scooters are up over 30%. The reasons have everything to do with how we’re been spending our time and getting through the pandemic together.
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