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How TIC Measurement Drives TIC Change

 

Organizations often see measurement and program evaluation as a luxury or something extra to do - they'll do it if they have extra cash or if it's required by a grant or a change package they purchase. It’s viewed as something that will tell them at the end whether the intervention moved the needle.

What they fail to recognize is that the process of measurement is an intervention in and of itself and it can drive the change process...

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