By Jami Lopez, Business Wire, March 30, 2020
California’s first Surgeon General, Dr. Nadine Burke Harris, is partnering with First 5 California to help promote its landmark Talk. Read. Sing.® campaign in a new television and radio campaign.
Talk. Read. Sing. is a scientifically based, nationally recognized campaign that has reached millions of families across California with information on the importance of talking, reading, and singing to babies and young children, and the positive impact these activities have on brain development. These activities will not only help them succeed in life, but also help prepare them for moments of stress and upheaval.
“We are honored to have Dr. Burke Harris support the work of First 5 California. Her dedication to children and work on childhood trauma makes her an ideal spokesperson for First 5 California and our mission to make sure every child in California gets the best start in life,” said Camille Maben, Executive Director of First 5 California. “There is perhaps no better time to emphasize the importance of connecting with children through Talk. Read. Sing.® It enriches the lives of children and parents alike.”