California Surgeon General Burke Harris Partners with First 5 California to Raise Awareness of Talk. Read. Sing. []


By Jami Lopez, Business Wire, March 30, 2020

California’s first Surgeon General, Dr. Nadine Burke Harris, is partnering with First 5 California to help promote its landmark Talk. Read. Sing.® campaign in a new television and radio campaign.

Talk. Read. Sing. is a scientifically based, nationally recognized campaign that has reached millions of families across California with information on the importance of talking, reading, and singing to babies and young children, and the positive impact these activities have on brain development. These activities will not only help them succeed in life, but also help prepare them for moments of stress and upheaval.

“We are honored to have Dr. Burke Harris support the work of First 5 California. Her dedication to children and work on childhood trauma makes her an ideal spokesperson for First 5 California and our mission to make sure every child in California gets the best start in life,” said Camille Maben, Executive Director of First 5 California. “There is perhaps no better time to emphasize the importance of connecting with children through Talk. Read. Sing.® It enriches the lives of children and parents alike.”

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Advancing Parenting's parenting norms bumper sticker #52 reads, 

“Parents read to their small children daily beginning when they are infants.”  

Bumper sticker # 27 reads, 

“Parents take their children to the library regularly.”  

Just one sticker on a vehicle will be read thousands of times by thousands of people. Visit to read about what we do, why we do it, our big plans for the future, and how to order sets of the fifty-four bumper stickers for table/counter displays or to give away at events.


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