The Gaslighting of America Has Begun (Forge)


Understand your power, my friends. Business and government do.

This is a follow-up piece to the essay “Prepare for the Ultimate Gaslighting,” which went viral around the world, with more than 20 million readers.    
The crisis has already taught us much, my friends. Primarily, it has schooled us in the power of scale — a concept every big business in the United States has mastered yet so many of us have never fully grasped until now. If you pitch your new app idea to any tech company or if you’re lucky enough to interview for Shark Tank, one of the first questions you’ll be asked is: How does your idea “scale up?” That means how do you take your idea and make it apply to all of America, all of the world? No one is ever interested in a product, service, idea (or screenplay, trust me) if the only people who love it are your friends and mother. Seeing the potential of your idea in the modern marketplace means seeing how it can be bought, used, or communicated to millions and billions of people.

With scalability comes great power. We have seen that power in action over the last month. Simply by staying in our homes, we have collectively lowered the death rate from a projected 2.2 million American deaths to 63,538 confirmed deaths as of this post. To come out of this collective trauma as better people and as a better country, we must fully understand that same power and use it against the great forces that are already manipulating us into going back to “normal.”

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