SACRAMENTO — Governor Gavin Newsom today unveiled a new PSA partnership on back-to-school safety with Sesame Workshop, the nonprofit behind Sesame Street, and facilitated by the Skoll Foundation and Participant, with the first PSA featuring Elmo to be released today in media markets in California, nationally through the Ad Council and PBS Stations, as well as globally. The new PSAs build on California’s “Your Actions Saves Lives” COVID-19 public awareness and education campaign.
The new Sesame Workshop back-to-school PSA featuring Elmo and his dad Louie can be found in English here and in Spanish here. The additional two PSAs featuring the Oscar and Grover characters will also be released in English and in Spanish over the course of the next week.
As part of Sesame Workshop’s #CaringForEachOther initiative to support families during the COVID-19 pandemic, the three new English- and Spanish-language PSAs feature the lovable Sesame Street Muppets promoting best practices for kids and families during the pandemic, including how to properly wear a mask, physically distance, wash hands, and navigate the hybrid learning environment many California kids are experiencing this Fall.