This is an interesting approach to expanding community capacity and empowering the layperson. I can't find a link to the reported study, but the concept is innovative and worth exploring. Below is the project overview:
"Since its inception in May 2016, The Confess Project has reached over 30,000 individuals nationally. We have been mentioned 100+ times including Local, National, and International Media and Publication Outlets. We are the Nation's First Black Mental Health Movement committed to shifting outcomes and changing stigma for Black and Brown Communities. Ultimately, we have trained over 150+ Barbers in 14 Southern and Midwest Cities."
"In a Preliminary data study with The University of Arkansas Medical Sciences College of Public Health (COPH) (2019): A total of 73 Barbershop participants participated in the study. Most participants were African American (98% pre-evaluation, 89% post-evaluation) and male (89% pre-evaluation, 82% post-evaluation). The participants were asked to rate their satisfaction with their personal relationships and the mean satisfaction score was 7 out of 10. 29% of individuals (out of 37 who reported not wanting to seek help from a mental health professional at baseline) said they would consider receiving treatment in the future. 91% had a better understanding of mental health after the shop talk."
"Conclusions: The results of the study suggest that this program made an impact on increasing participants' understanding of the importance of mental health and is positively associated with treatment-seeking attitudes. (Tori, Johnson; the Confess Project)"
"In 2018, The Confess Project toured seven southern and Midwest cities the results reflected 91.3% of all participants in the seven targeted cities stated that they were “better” informed of mental health than they were before the sessions."