Changing Hearts, Changing Minds: The Power of Storytelling to Address ACEs

Using personal stories and moving narrative to communicate with target audiences can be a powerful tool in your toolbox. Storytelling can help build empathy for those who have experienced ACEs directly, and to break down the “us-them” divide. But using stories about trauma can also be challenging: For example, how do we build emotional connections between our storytellers and our audiences without encouraging voyeurism? And how do we communicate about nuanced ACEs science using a simple, compelling storyline? In this multimedia session, communications professionals who work with communities around the country will share how to feature powerful storytelling in your work. You’ll hear how design thinking can help you suss out the goals of your storytelling and uncover the best way to make emotional connections to your audience. You’ll learn how hip-hop music and dance are being used to convince young people to prioritize their own health and wellbeing. You’ll discover how organizations are working with Hollywood screenwriters and showrunners to raise awareness and inspire action on issues like early brain development, emotional health and trauma, and literacy. And, you’ll preview a powerful storyline being used to highlight the life-long effects of ACEs and early trauma.

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