10 MILLION USERS AND 200K FACEBOOK FANS LATER...

Amelia Barile Simon 10/6/155:18 PM

This is an amazing Social Media success story. Wondering if ACEsConnection might replicate this in some way…

Read article here: http://www.burnsmarketing.com/...ership#axzz3npmTrLzN

Home » Work » Case Studies » Case Study: Nurse-Family Partnership – Facebook App

10 million users and 200K Facebook fans later...

...we launched a custom social media initiative that heightened brand awareness by taking flower delivery viral.

The situation

Despite a national presence and strong support from local, state, and federal governments, Denver-based nonprofit Nurse-Family Partnership lacked awareness for its national public health program, which helps improve the lives of low-income, first-time mothers and their babies.

What we did

Launched "Flowers for Moms," a custom Facebook application, shortly before Mother's Day to help improve Nurse-Family Partnership's name recognition and brand awareness.
Encouraged users to honor the moms in their lives by sending them virtual flowers.
Attached personal messages of appreciation to the virtual flowers.
Directed users to a thank you page spotlighting Nurse-Family Partnership, and gave them the option to become a fan on Facebook, make a donation, read organizational success stories, or learn more via the organization’s website.
With no advertising (Facebook or otherwise), Flowers for Moms was released with a soft launch and immediately went viral.
Within several weeks, the application garnered more than 10 million users and nearly 30,000 fans. In addition, Nurse-Family Partnership collected approximately $10,000 in donations and saw accelerated growth in “likes” on its Facebook page and visits to its website.
Themed flower bouquets are being added throughout the year. At the height of activity, the application saw more than 52,000 active users each month.
Received the Gold Key Award for Social Media Campaign from the Colorado Business Marketing Association.